Last updated: 01/01/2026

Aqua Technics UK (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website, submit an enquiry, or otherwise interact with us.

This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are (Data Controller)

Aqua Technics UK is the data controller responsible for your personal data.

Contact details:
Aqua Technics UK
Email: enquiries@aquatechnicsuk.com
Telephone: 0330 043 7061
Address: Unit 5, The Glenmore Centre, Orbital Park Roundabout, Willesborough, Ashford, TN24 0TL, United Kingdom

2. Personal Data We Collect

We may collect and process the following categories of personal data:

• Name

• Email address

• Telephone number

• Address or postcode (if provided)

• Details of your enquiry

• Website usage data (IP address, cookies, analytics)

Information received from third parties

We may also receive enquiry information from XL Pools Ltd or other associated companies where your enquiry relates to Aqua Technics pools or services.

3. How We Collect Your Data

We collect personal data when you:

• submit an enquiry or contact form

• contact us by email or telephone

• are referred to us by XL Pools Ltd or an associated company

• interact with our website

• accept cookies or analytics technologies

4. How We Use Your Personal Data

We use your personal data to:

• respond to enquiries and requests

• provide information about Aqua Technics pools and related services

• assess and progress potential projects

• route enquiries to approved dealers or installers

• provide customer support

• manage relationships with customers and installers

• improve our website and services

• send enquiry-related updates and relevant information

5. Lawful Basis for Processing

We process personal data under one or more of the following lawful bases:

• Performance of a contract or pre-contract steps

• Consent (where required, e.g. cookies or specific marketing permissions)

• Legal obligation

• Legitimate interests, including:

  • responding to and managing enquiries

  • ensuring enquiries are handled by the appropriate dealer or installer

  • passing enquiries to approved partners or installers

  • maintaining continuity of service where business arrangements change

Our legitimate interests are balanced against your rights and expectations.

6. Information We Collect, How We Use It, and Legal Basis

7. Marketing, Updates & Newsletters

If you submit an enquiry, we may send you relevant information or updates about Aqua Technics pools and related services that relate to your enquiry.

This is carried out under the soft opt-in provisions of UK PECR.

You can opt out at any time by:

• clicking the unsubscribe link in our emails, or

• contacting us using the details in this policy.

We do not send unrelated marketing without consent.

8. Sharing Your Personal Data

We may share your personal data only where necessary and only for the purposes described in this policy.

This may include sharing with:

• Approved dealers and installers

• XL Pools Ltd and other associated companies

• International partners where your enquiry relates to a location outside the UK

• Customer relationship management (CRM) providers

• IT, hosting, and website service providers

We only share information that is relevant to your enquiry.
We do not sell personal data.

9. International Transfers

Where an enquiry relates to a location outside the United Kingdom, we may need to transfer your enquiry details to an overseas dealer, installer, or partner in order to respond to or fulfil your enquiry.

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:

• transfers to countries recognised as providing an adequate level of protection; or

• approved contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or approved contractual clauses.

These transfers are carried out on the basis of our legitimate interest in ensuring your enquiry is handled appropriately.

10. Data Retention

We retain personal data only for as long as necessary to:

• respond to enquiries

• manage customer and installer relationships

• comply with legal or regulatory obligations

When personal data is no longer required, it is securely deleted or anonymised.

11. Your Data Protection Rights

If you are located in the UK, EU, or EEA, you have the right to:

• access your personal data

• request correction or deletion

• object to processing, including marketing

• request restriction of processing

• withdraw consent (where applicable)

• request data portability

• lodge a complaint with the relevant supervisory authority

12. Exercising Your Rights

To exercise your rights, please contact:

Aqua Technics UK
Email: enquiries@aquatechnicsuk.com
Telephone: 0330 043 7061

We may need to verify your identity and will respond within 30 days.

13. Cookies & Analytics

We use cookies and analytics tools (including Google Analytics) to understand website usage and improve functionality. You can manage cookies via your browser or our Cookie Policy.

14. Children’s Privacy

Our website is not intended for children under 18. We do not knowingly collect personal data from children.

15. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

16. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

17. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

📧 enquiries@aquatechnicsuk.com
📞 0330 043 7061